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8th Jun 2018

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Influencer marketing

More and more companies are using influencers marketing in their digital strategies. This type of actions bring companies closer to users, allowing a more faithful and lasting connection between both. It is about reaching the…

8th Jun 2018

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Is the client no longer always right?

Marketing was characterized by having protocol standards. There were always rules like the basic one, the customer is always right or the inevitable reference to the 4 P’s: Product, Price, Point of Sale and Promotion….

8th Jun 2018

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Tourism marketing: working in a network with a ‘glocal’ strategy

Tourism marketing focused on both destinations and companies, evolves towards an increasingly globalized concept, which at the same time requires a great knowledge of the markets on the street and nourishing especially on shared knowledge….

8th Jun 2018

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Avoid Hypocrisy In Your Marketing

Some time ago a recognized author spoke about the inability of some companies to recognize what their business really was, based on the product or service instead of the needs of the customers that it…

7th Jun 2018

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The marketing of academies

In these days there are many families that either has already submitted the application for a place at school centers for their children or are about to do so. Previous to these dates, many centers…

7th Jun 2018

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Solutions to the internet shopping distrust

According to open-first customers still do not respond to the evolution of online sales in regional stores. Five out of ten companies have less than 500 clients per year, a quarter of the 369 surveyed do…

7th Jun 2018

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Which trends in global marketing are to come?

Worldwide advertising is going through a period of redefinition, within the framework of new links between customers, changing habits among consumers and reformulating content, and it is in this niche that opportunities for proposals like…

7th Jun 2018

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What is the relational marketing?

The concepts around marketing and technology change so quickly that sometimes we have not had time to identify a trend when it has already been displaced and changed by a new one. It is not…

7th Jun 2018

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The mail continues to strike strong

Mail marketing companies like mail easily use this action technique in marketing or also called marketing. Its main distribution supports are sales magazines, leaflets, brochures, commercial sheets, advertising cards, sample gifts, and calendars. Although Internet…

7th Jun 2018

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Internet: the fertilizer of the economy

The massification of broadband Internet, the availability of higher speeds and the reduction in the price of mobile devices came to change everything. Some even go further and want to generate their own income through…

7th Jun 2018

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The keys needed to awaken your creativity in marketing

The creativity in marketing is the fundamental tool to carry out successfully all the activities you propose. For that reason, we give you the necessary keys to make use of all that talent that, without…

7th Jun 2018

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Essential tools of today

Email marketing When you have a small business, email marketing is a perfect chance to earn the loyalty of your buyers. If they have previously given you their email addresses, it is that they have…

7th Jun 2018

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Digital marketing strategies for small business

Manage creative and productive social networks or improve the positioning of the website, are some of the actions that any small business can make to improve their visibility. The changes brought about by digital transformation…

7th Jun 2018

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Reasons to continue with offline marketing

Anyone who has a company or has in mind to have one of the things that should not lose sight is to capture the attention of your target audience and, of course, keep it. This…

7th Jun 2018

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Why should self-employed worry about email marketing?

Self-employed professionals are experts who, regardless of the clients they have, should never separate marketing from their agendas. The reasons can be as diverse as the profession of each of these workers. Within marketing, campaigns…

7th Jun 2018

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The fashion industry needs to be more eco-friendly

That is why some brands are presenting to the public new collections with recycled polyester, produced from used plastic bottles, or the new line of swimsuits created with recycled polyamide, which is obtained from waste…

6th Jun 2018

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The education of children needs to be improved

One lady of greenpointcoworking stated that by asking the children visiting the Museum about the seasons and cycles of nature (such as the rain cycle), it was clear that the children did not know these…

6th Jun 2018

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China one of the countries with flamenco soul

Such is the interest for flamenco culture that in the last edition, Extenda brought two flamenco teaching centers, based in Beijing and Shanghai, to publicize the Andalusian offer. In Asia, the flamenco fashion that is…

6th Jun 2018

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The uncertainty of NAFTA has not stopped investments

Among the issues that were handled during the Mexico-California Trade Mission, the importance of the Tecate rail project stands out, which consists of joining the Short Track of the Train (on the Mexican side) with…

6th Jun 2018

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National Parks open nature photography contest

The entity opened a call for professional and amateur photographers to send their best portraits of rural Colombia. The sighting of humpback whales, or humpbacks, are one of the most popular activities in the National…

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